Football Brand Team
OscarBaudey
I want to help shape the future of football
Here are my highlights so far…
Hard skills
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Soft skills
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Brand awards
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What I would bring to On Football
I believe On Football's success sits at the intersection of these four lenses of football.
Tap a circle to jump into that lens.
Football Performance
I played at LOSC's academy in Lille, at Almere City in the Netherlands, at the Portland Timbers, and NCAA Division 1 at Cal Poly, SLO.
On the business side, I've sat with VISA USA's leadership building their brand strategy for the 2026 World Cup, and I ran the consumer insights pipeline at Equip Sport.
The football community wants more ways to feel closer to the game, physically and digitally. Closeness is something a brand can engineer, not just sponsor.
Football Culture
I grew up playing pick-up on the Johan Cruyff Courts in Amsterdam, mentored by Edward van Gils, and still play street ball today. I'm waiting eagerly for the launch of The Grounds in EA Sports FC: the pavement, rebuilt digitally, by the biggest football game in the world.
On the business side, I built and ran Equip Sport's consumer insight pipeline, studying what it means to have access to sport 24/7 and how urban sport culture actually behaves.
The pavement is the only version of football nobody owns and everyone belongs to. Strip away the floodlights, the money and the selection, and what's left is the part people love most: a game that's theirs to create.
Football
Youth
I've coached players aged 10 to 18 in the United States, England, France and Australia, and seen the game through their eyes in four different football cultures.
On the business side, I've led grassroots initiatives winning the Digital and Tech Innovation Award at the London Sport Awards 2025, and adidas' Champions Innovate Programme at the 2025 Champions League Fan Zone in Munich.
As football tilts further into data and science, young players still fall in love through the Cruyff turn and the feeling of scoring with people they know. They need something to strive toward, not something to optimise.
On Football will win at Mbappé's feet, and live in what people create and dream of together while wearing the On brand.
What my team says about me
Oscar is a very quick learner, specifically more from a perspective of listening & observing what we as a team, and the client were doing & saying. He was able, is able to take it in and do something with it in the moment.
Oscar demonstrated great intellectual curiosity and an exemplary work ethic. Equipped with strong analytical skills and solid marketing fundamentals, he was able to put his expertise to work on a variety of projects with rigor and professionalism.
Always ready to roll up his sleeves and lend a hand to his colleagues, Oscar collaborates with ease within cross-functional teams and displays natural leadership qualities. His versatility, commitment, and team-oriented mindset were particularly appreciated throughout his time with us.
Where you can find me when I'm not on the pitch…
I would welcome the chance to connect over Zoom and discuss the opportunity of working for On Football's brand, insights, and/or events team.
- Emailoscarbaudey@gmail.com
- Phone+1 971 263 7932+41 78 239 23 13
- PortfolioOscar-Baudey
- LinkedInOscar-Baudey
© 2026 Oscar Baudey. This is a personal candidate portfolio. It is not created, endorsed by, or affiliated with On AG. The On name and logo are trademarks of On AG and are used here for identification purposes only.